Meet Julian Martinez of Formula Imports Greenville
Looking for a new car, Greenville? Then you have come to the right place! Meet the co-owner of Formula Imports Greenville, Julian Martinez. Julian brings 10+ years of car dealership experience from Charlotte to Greenville with a knack for customer service. Now let’s meet Julian Martinez of Formula Imports Greenville.
Julian: In 2010 I was working at Planet Suzuki in Charlotte, we were a successful franchise store selling 250+ cars per month consistently, while I was there I developed a great working relationship with Jeff Tomascak (who was one of the owners at the time). In terms of volume we were successful, however we always felt that the car business could be done differently. We wanted to grow a lifetime business rather than a one time transaction.
Formula Imports comes to life continued…
Julian: As the years went by Jeff always had a vision to go independent and perhaps offer the level of service our customers deserved while also providing a fun and healthy atmosphere for our team. We wanted to end the long hours and no days off of the corporate car industry and maximize our teams performance by having a healthy balance between work and life.
Julian: Finally in October of 2015 Jeff’s phone call came. It was time to make the vision into a reality, at the time I was living in Mooresville with my wife newly born daughter and in a full leap of faith we moved to Charlotte and I went to work. We have now created a successful and thriving business with strong relationships with our lenders, vendors, employees and most important of all our customers. After several thousand vehicles sold in the past seven years, We now want to bring the same level of service to Greenville. Our team there was promoted from within and they breathe our culture of excellence.
Julian: Our culture. The full transparency which we conduct business, not only in terms of numbers and data that we give our customers, but also how we consult with them, we do not operate in high pressure selling tactics, we avoid the back and forth and more importantly we do the right thing. The relationship with our clients does not end with a sale, but it’s the beginning of a long lasting relationship for service and future transactions.
Julian: We want to become the go-to guys for our clients anywhere in the country. This culture has allowed us to ship hundreds of cars across the US and even abroad. Most of those have been sight unseen transactions with no returns and excellent reviews as an exchange. We represent our cars, we show you the imperfections rather than hide them and work together to make sure our client is happy and excited when they do business with us. Our atmosphere, when you come into either one of our stores you will feel welcomed, appreciated, and you will not be seen as a target, but rather as partner for the years to come. That’s our ultimate goal, the clients business for life.
Julian: It may sound cliche, but I truly do love everything about my job! After my experience in the franchise work, I always wonder if this business could be done in a different way, and when Jeff put this vision together I loved every aspect of it. I love our team, our culture, and our customers. And of course, I love the beautiful cars we get to have, from classics and exotics to electric vehicles and down to motorcycles or even sprinter vans. It’s a true joy to come to work every day and serve our local community with all of their vehicle needs.
360: What is your dream car?
Julian: PORSCHE 911 TURBO S. That is my dream car! I have many beautiful options that I love, but I have a picture at 9 years old next to a black Porsche 911 that quickly became my dream car.
Julian: Growth. We hope to grow our business in the city of Greenville, we hope to see our service department full as well as our showroom. We hope to get involved deep with the local community and support the amazing growth of this beautiful city we love. On a personal note, I met my wife in Greenville, so there is a special bonus for this town.
360: When you’re not at the dealership, what do you love to do around Greenville?
Julian: I love to go for a run in downtown Greenville, eat out at the many awesome restaurants, walk around Falls Park along the Reedy River and visit my in-laws. Love this city!
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