University of South Carolina alumni. Professional Football Player. Assistant Strength Coach at Texas Tech University. Those are just a few impressive components to owner Gurminder “Gur” Thind’s resume before opening Evolution Performance in 2015. Since then his philosophy has been to understand that every individual is unique in their mind, body and spirit. Now let’s go meet Coach Gur of Performance Evolution.
Coach Gur: I’ve always wanted to own a sports performance facility that not only caters to athletes, but also the general public. Most training facilities are cookie cutter, meaning clients get stuck doing the same thing year around. As a strength coach, I always asked myself how can I evolve my clients constantly so that their bodies don’t adapt to one system? That’s how Performance Evolution came to life.
360: Tell us a little bit about your background before Performance Evolution.
Coach Gur: I’m from Toronto, Canada and originally came to USA on a football scholarship and played offensive line at University of South Carolina. During my freshmen year, I realized that I wanted to become a strength and conditioning coach. After football, I started off as a Strength Coach intern at my alma mater and had my first opportunity at Texas Tech University as graduate assistant and full time assistant strength coach. After Texas Tech, my wife and I moved to Greenville in 2012 where I was hired as Director of Sports Performance at Velocity Sports Performance in Piedmont.
360: What makes Performance Evolution different from the rest?
Coach Gur: At Performance Evolution we design specific programs based on each individuals needs. It’s what the body tells us, not the client. We do a full physical assessment from head to toe to pin point muscular imbalances and test joints for durability and mobility. Based on the findings each clients program is custom made. Kind of like a custom made suit. Pretty cool, huh?!
360: What is your favorite part of your job?
Coach Gur: I love seeing my clients grow not only physically, but mentally as well. Their confidence gets better and over time you see them push past a certain threshold they never imagined. That “look” they get on their face is priceless!
360: When you’re not at Performance Evolution — what do you love to do?
Coach Gur: During my down time I love to read and participate in other physical activities such as Muay Thai Kickboxing and Ju Jitsu. I love being a foodie and enjoying Greenville with my wife and French Bulldog “son” Leo.
360: What’s next for Performance Evolution?
Coach Gur: The goal is to constantly grow as a strength and conditioning coach, so that I can always offer my knowledge to my clients to see growth in them. I’m always reading, attending workshops and seminars. We are currently working on a few things and hope to announce a fun event soon. Stay tuned!
360: Thanks, Coach Gur! We look forward to trying out a personal session with you shortly.
Want to meet more business owners around Greenville. Check out a few more of our 360 interviews here!